Defining Channel Strategy A fluid channel strategy starts with understanding your value, knowing your resources and defining your needs. Channel building is captial intensive and calls for very careful planning. Drawing on industry knowledge and standard market validation techniques, ChannelStrength defines the channel mix required to meet marketing goals and achieve revenue gains. Activities may include: •  Assessing strengths, needs and metrics •  Benchmarking of competitor channel programs •  Profiling of partner and alliance characteristics •  Building partner related positioning and messaging guidelines •  Formulating channel program structure •  Modeling pricing, margin and compensation scenarios •  Identifying key sales and influence channel prospects To learn more, please Contact us. Copyright © 2006 ChannelStrength. All Rights Reserved. Click to learn more.